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It’s completely disruptive; but, not rude or inappropriate. It’s innovation that simply attracts an under-serviced market. And, unfortunately for those who are used to dominating the field, it quickly supplants its incumbent competitors. It operates in such a way that significantly alters how consumers view the product they have come to expect and opens their eyes to something far better. Suddenly, it sweeps away the current entrenched systems and replaces them, because its attributes are recognizably superior.
Yes, “suddenly” also seems to be a character trait of disruption. It suddenly comes on like a five-hundred-mile-per-hour tsunami! And it seems to be energized by the same types of forces: earthquakes, landslides, volcanic eruptions, or other massive catastrophic disturbances. And just like a tsunami, it arrives with an overwhelming force that both crashes into objects and then consumes their broken debris as it is sucked back into the ocean.
And both the existing system and the new system share a set of characteristics which guarantee that an immutable force will impact an immovable object. But, in practice, the seemingly immovable object will turn out to be quite vulnerable in the end—it’s just that the collision is so astronomical, so mammoth, so colossal that it takes some time to let the smoke, dust and debris settle. Then you can evaluate the devastation. Inevitably, the once entrenched, long-established, deep-rooted system will have given way to the new superior force.
The only variable that remains are the people caught in the waves. There are really only two sides here. One is the side of profound wisdom, erudite judicious perception. The other side is foolish obstinance—self-serving, power-hungry pride. The sage advice is this: If the immutable force is authentic, you can’t stop it anyway, and if you try you will find yourself in a fight against God, and unless you think fighting God is a good idea—you should reconsider your position. However, if this whole disruption is a manmade farce, it will soon dissipate and fade into oblivion on its own, like a ripple in a lake caused by a small stone. So, take a step back and take a deep breath. Trust me, you don’t want to be on the wrong side of history here.
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